CIBTM, China’s leading meetings, incentives and business travel exhibition set to take place September 2 to 4, 2013 at the
Trade Show Displays
Trade Show Displays – click on the image below for more information.
- Instant setup – just unfold it; Aluminum frame; Black Velcro-ready fabric panels, 1-sided;
- Expandable by adding additional panels to make it taller or wider;
- Header Panel size: 24″x8″; Each Panel size: is 24″x36″;
- Easy to attach the display materials with latch and key fasteners, tape, tacks or push-pins;
- Graphic changeover can be done in seconds; Lightweight, portable and durable; Transportation bag is included;
Trade Show Displays
This Item Includes a Case of One (1) Black 6ft 3-Panel & Header Folding Tabletop Display System For Trade Show.
Product Description: This 6ft 3-panel and header folding tabletop display system is a lightweight, portable and durable 6 x 3 foot display with three bulletin panels and header which can be set up instantly for displaying graphics, charts, art, photography and signage. Simply open and use it as single tabletop display or paired with another 3-panel system to form a taller or wider floor display. It is perfect for trade shows, conferences, lobbies, offices, schools etc. Simply attach the display materials with latch and key fasteners, tape, tacks or push-pins. Display changeover can be done in seconds.
Instant setup – j
TEKTRUM 6ft 3-PANEL & HEADER FOLDING TABLETOP DISPLAY SYSTEM FOR TRADE SHOW – BLACK
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Trade Show Displays question by Kartik: Which trade show display system should I use for 20X20 booth in exhibition?
I am participating in a US IT trade show, I have bought 20X20 space for my display, can someone help me by informing which is the most popular and cost effective booth system in US market or which trade show display exhibit system is best to use for IT industry in the USA trade shows / conferences or exhibitions.
Trade Show Displays best answer:
Answer by Ricky
Selecting a trade show display exhibit system depends on the location of exhibition / trade show to a great extend. If you are participating in Asia then trade show display exhibits have a wide variety and popularity ranging from pop-ups, portable exhibit, modular displays to custom exhibits or even custom-modular trade show display exhibit systems (specially CUSTOM booths are the best pick as they are comparatively cheaper when compared to exhibiting in other geographies and installation and dismantling is taken care by the stand builder company, also the terms and conditions of trade shows and exhibitions are pretty flexible than in Europe or the U.S.); if you are participation in Europe then pop-ups and portable trade show display systems are ideal; if you are participating in Middle east then portable displays, modular exhibits & custom modular display booth are in demand and if in case you are participating in the U.S. exhibitions then Modular display booths and Custom-Modular trade show booths will be the ideal option.
To select a trade show display system or booth designs click the below link:
Portable, Modular, Custom and Custom-Modular trade show display exhibits.
37 Things a Trade Show Booth Does
Trade Show Displays
Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just …
Following the success of last November’s Pack & Move, the industry associations supporting the show, along with exhibitors and MCH Swiss Exhibition as the organiser, have decided to stage the …
trade show display eBay auctions you should keep an eye on:Exhibition Trade Show Pop Up Display Booth Stand PRINTS
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Chances are, those in your organization who get to participate in trade shows look forward to it: The buzz, the excitement, the press of the crowd, the rush as you watch people lining up to see your wares… It can be a lot of fun, but once you’ve pulled down your exhibit displays, your work is only half done.
The follow-ups you make with the leads you’ve gathered are what will really determine if your investment in your exhibit displays was a success. All of the outreach and public interest is great, but it’s primarily the sales your booth gathers that actually justifies the costs of exhibiting at a trade show. And since trade shows are among the more expensive methods of lead generation, it’s doubly important to make the most of every contact.
So, let’s talk a bit about crafting good follow-ups, and the various methods you can use!
First, recognize there are two basic approaches to lead gathering at shows. The first is to pre-qualify leads, either when you meet them at the show, or even before, when you invite them to meet with you. The second is to cast a bigger net, and try to scoop up every name you get at the show, and then follow up and qualify them later. Both approaches work, so long as your lead follow-up process is in place and is worked as planned.
It is also important to recognize where your leads are in their buying cycle. Are they actively looking for a solution you offer, or are they idly investigating the possibility or planning for the future? The content of your follow up needs to match their interest; you won’t be successful trying to sell them a car today if they were merely looking around, contemplating that their teenager might need a car in a year or two. However, sharing info on car safety ratings or drivers training courses might be a good way to stay in touch.
After you’ve identified who your leads are and what their level of interest is, you can craft the strategy and content for your follow up process. Next step is to determine how you want to stay in touch with them – there are many more choices these days than there were 20 years ago!
Reaching Out To Your Leads: Making the Most of Your Exhibit Displays
Of all the methods of reaching out after a trade show, email is probably still the most all-around effective. While it’s falling out of favor among general users, email is still the primary communications method for business deals and transactions. You’re unlikely to go wrong sending follow-up emails to your leads.
However, email marketing strategies are changing. The rise of mobile devices have changed how people are looking at their inboxes. A recent report shows that an astonishing 43% of emails are now opened on mobile devices!
Clearly, email follow-ups need to be “mobile friendly” – but what does that mean? Most email apps display both the subject line as well as one or two lines of the initial text. Emails that are read on a mobile phone will be screened using those first few lines. You should be making full use of this!
Don’t get lazy about writing your subject lines, even if it’s tempting. Make them as personalized as possible. Use your lead’s name, and whenever possible, work in something specific to that lead. Try to include the name of the show as well.
After that, use the next line as an attention-grabber. Try to directly reference something particular to that lead – a question the person asked, or a comment they made. This is where your note-taking during the show will pay off. The more your email appears to be written specifically for a certain person, the more likely they are to look at it.
Even something like a “Thinking of You After (X) Trade Show” can be effective. You just need to pique their interest enough to click on the email, before it gets lost in the shuffle of their ever-expanding inbox. If you can just get them to start reading, there’s a very good chance you’ll hook them.
Phone calls are also highly effective, but they’re also more time-consuming and are under more serious time constraints. You can dash off an email at midnight after the show if you like, but you have to wait until business hours to call – and then hope they are at their desk and available.
For this reason, we’d recommend saving phone calls for your most qualified leads. Think about the leads you had the longest conversations with, or seemed the closest to making a purchase. Often, they may not have purchasing power at the show, so a follow-up call the next day can give them that nudge they need to get approval.
For the rest of your leads, email first to gauge their interest and place in the buying cycle, then look into setting up a phone call for more serious negotiations.
For more high-tech visitors, it might be tempting to use social media services, especially Facebook or LinkedIn. If you’ve gathered their user info and\or gotten them to connect with you already, great! For younger, more Internet-savvy consumers this can be the best way of reaching them – in fact, you should also have integrated this capability as a lead collection tool with iPad stands or something similar, right into your exhibit displays. Generation Y especially tends to prefer text to phone calls, when possible, although of course that’s not universal.
Facebook can be especially good for this since, unlike other social media services, they include an Instant Messaging service built into the client that’s available across all platforms. With a qualified lead who prefers IMing, you get the immediacy of a phone call, but with the breathing room to really consider your words before pressing the Enter key to send them.
This means of communication is also perfect if you plan on sending links or videos to your lead. Links can be inserted into chat directly, making it simple to send supplementary material directly while the conversation is going on.
Older buyers may be less comfortable with this “multitasking” approach to Internet work, so you probably shouldn’t use this tactic with people much over 35 or 40 unless you already know they’re experienced Internet users.
The newest method for reaching out to trade show leads, and one that may not be used enough yet, is video chat. There are numerous services these days that allow for free videoconferencing, with Skype, Google, and Apple’s Facetime as the standouts.
The downside is, both you and your lead need to be on the same system for this to work. However, with Skype and Google offering free signups, it’s relatively easy if a lead is interested. Facetime is included for free with OS X and iOS, but is of course limited to Apple users.
Then, you get nearly all the benefits of face-to-face communication, but without the trouble of actually scheduling an in-person meeting. Plus, these services often include text pipelines as well, allowing you to send links while keeping up the video chat.
Keep Reeling In Those Leads!
Today, you have more options than ever before when you’re looking to connect with your convention leads. Explore all the various methods at your disposal! With as many different kinds of buyers as there are means of communicating with them, part of the trick is finding the right method to match to the lead.
With good note-taking during the show, and a bit of intuition, you can get a big leap ahead of your competition simply by picking the right communications methods.
Our agency often engages with nonprofits after a new strategic plan for the organization has been put in place. With growth objectives, team roles and responsibilities, and the most up-to-date mission clearly defined, nonprofits are ready for a marketing communications plan that supports their larger organizational goals.
How does the process work?
Similar to the process of creating a nonprofit’s strategic plan, there is a discovery period where past plans and activities are reviewed, and effectiveness, evaluated. This provides a baseline for building the new marketing communications plan. Additionally, key stakeholder insights are collected, as appropriate. The goal is to aggregate data that can inform the communication strategies and tactics that may be included in the plan.
Why does a nonprofit need a strategic marketing communications plan when a strategic plan is already in place?
While marketing and communications can play a significant role in helping a nonprofit to achieve its organizational goals, one doesn’t want to put all of their eggs in one basket. Take development goals, for example. Clear, concise and compelling communications play an important role in securing donations, be they funds, goods or services. However, the development program’s success will be limited if only one communication channel is implemented and/or a member of the nonprofit’s staff or board isn’t cultivating and sustaining individual relationships.
The strategies and tactics included in a nonprofit communications plan can help to achieve objectives, such as:
- Increasing event attendance
- Establishing consistent touchpoints with individual donors and key funders
- Garnering media coverage for organizational milestones and other significant accomplishments
- Engaging new and different audiences
- Furthering understanding of an organization’s mission and community impact
While marketing and communications can take a guiding or supporting role in achieving these objectives, they are best integrated with other strategies and tactics to help achieve the organization’s goals.
Who executes the plan?
The beauty of a carefully crafted strategic nonprofit communications plan is that it can be executed in whatever way best suits the organization. Depending on the size and in-house resources of the organization, some nonprofits opt to execute their plan internally while others outsource execution. In some instances, a nonprofit may opt for a hybrid solution that leverages internal and external resources.
The keys to ensuring effective execution of the plan are:
- Ensuring everyone executing the plan (from staff to Board Members) has bought-in to the plan
- Ensuring all key players have a common understanding of the objectives, strategies and tactics
- Assigning deadlines to key deliverables
- Setting benchmarks for evaluating and tweaking the plan
How does one measure the success of two unique plans?
Success metrics are unique to each and every nonprofit. A 15% increase in donations may be overwhelmingly positive for a small community-driven organization, while a larger, regional nonprofit may reap limited rewards from this level of growth. An organization whose target audiences are active social media users may grow its community of supporters exponentially through a creative online campaign, while a nonprofit that deals with sensitive populations and has a niche offline audience of supporters may find a campaign of this nature had no impact on its bottom line.
Just as the communication strategies and tactics included in a nonprofit communications plan are unique to the organization, so are the metrics for quantifying success. To ensure consistency with the nonprofit’s strategic plan, the role marketing and communications will play in helping achieve these larger objectives should be evaluated carefully and the success metrics, defined appropriately.
A marketing communications plan can be a tremendous asset to a nonprofit but requires an ongoing commitment to execution and evaluation. When embarking upon the process of creating a strategic nonprofit communications plan, evaluate how the recommendations will support the organization’s overall goals and what internal resources are available to support execution. While an ambitious plan can help team members to envision the future and provide exciting goals to work towards, the depth and breadth of the plan needs to align with the bandwidth and resources available to support its execution.